Howden Academy

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A new concept in engineering education and training. Howden Academy was developed through a need to bring new and existing employees up to speed with Howden’s methodology as quickly as possible, with minimum disruption to everyday business. Written by Howden engineers and delivered by Glasgow Caledonian University it gives the cohort teams a rapid and effective introduction to Howden's history, organisation, culture, markets, products, technology and job roles. The programme has a broad reach from graduates, new recruits and existing Howden employees.

Crombie was asked to design a brand identity scheme which would convey the dynamic nature of the programme whilst relating to Howden's core business...air and gas handling equipment. The brand rolled out across various collateral such as a prospectus, exhibition stand, course material and introductory movie. Over time the Academy has expanded to include a management programme, leading to a development of the brand and the creation of further communication materials.