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Howden are at the forefront of industrial fan engineering and have a unique global expertise in fans, heat exchangers and compressors. Following Howden Group’s programme of acquisition and restructuring, it was felt that the Group’s image was fragmented and lacked cohesion. Crombie was commissioned to develop a new corporate identity scheme, designed to communicate the Group’s core values and leadership in air and gas handling technologies within the European, American, African and Asia Pacific markets. Comprehensive on-line guidelines ensure consistency of branding worldwide. As part of our brand guardian role we are entrusted with the design and production of corporate and product literature, advertising and exhibition display systems for use across the globe.