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Durham University elected Crombie to rebrand the catering offering of the University. As part of the rebrand process, Crombie kicked off the project with name generation which were shortlisted and presented to focus groups. The rebrand initially looked at a new all encompassing identity which will reposition the catering offering as a provider of seasonal locally sourced and freshly prepared wholesome organic food. To help convey the fresh seasonal food source Crombie introduced a spectrum blend of colour within the letterforms. This reflected the ever changing produce from the seasonal harvest calender. The launch will encompass all promotional literature, staff apparel, packaging, vehicle livery, signage and the website.