River Clyde Homes

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River Clyde Homes is a not-for-profit housing association whose mission is to enhance the quality of life in Inverclyde through high quality housing and services. They required a brand identity that would clearly communicate their values to the wider community. We developed an identity that drew upon the association with the River Clyde which incorporated the clear, transparent and fluid aspects of water in order to convey the many positive attributes of the organisation. The brand was then applied across a wide range of collateral in order to illustrate their plans for the revitalisation of Inverclyde to tenants and the community as a whole.