Princes Mall

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The reinvention of this long established retail environment on Princes Street in the heart of the capital, brought with it both the need and opportunity to completely refresh the Mall's brand image. The extensive structural changes creating broader and brighter avenues within, along with a new focus on contemporary fashion demanded the development of a new brand identity scheme. One that delivered vibrancy, drama and style. The new branding is now being 'rolled out' across all marketing literature, advertising, environmental graphics and internal/external way finding signage...even the Mall's own cow.