Howden

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Following Howden Group’s programme of acquisition and restructuring, it was felt that the Group’s image was fragmented and lacked cohesion. Crombie was commissioned to develop a new corporate identity scheme, designed to communicate the Group’s core values and leadership as the ‘Centre of Excellence’ in air and gas handling technologies within the European, North American and Asia Pacific markets. Comprehensive on-line guidelines ensure consistency of branding worldwide. Howden are  at the forefront of industrial fan engineering and have a unique global expertise in aerodynamics, thermodynamics, acoustics, rotor dynamics and stress and vibration analysis. Combining their technical knowledge with extensive applications experience gained by their engineers within demanding industries across the world. As part of our brand guardian role we are entrusted with developing a range of creative, multi-lingual, advertising templates for use across the globe.