Essential Edinburgh

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Essential Edinburgh is Scotland's first Business Improvement District (BID), a new partnership between private and public sector companies designed to improve a local area in line with their business’ needs. The initiative aims to improve such issues as Safety, Cleanliness, Accessibility, Footfall, Perception and Vibrancy within the city centre. The first stage of the project, which has been successful, was to communicate to a wide range of businesses the benefits of the partnership and encourage them to vote in favour of Essential Edinburgh. We were responsible for the design and production of the brand and all communication material including business plans, display panels, newsletters direct mail pieces and promotional literature. The next stage will be to continue to communicate with businesses as well as promote Essential Edinburgh to the visiting public.