MOVING STATIONERY
The dropping of ‘Anderson’ was decided after consultations with existing clients, all of whom agreed, that they abbreviate the agency name to ‘Crombie’ in reference and seldom used ‘Anderson’. The move also sees the agency adopt a new identity, launch a revamped website, and film a viral video for youtube.
As part of their brand roll out Crombie have introduced a new stationery suite which captures the creative versus commercial balancing ethos of the agency, whilst reflecting the individual characteristics of the team. “We wanted to set the Crombie stall out from the word go - language plays an enormous part within our portfolio, so what better way to promote this than through our stationery” stated Creative Director, Jim Ramsay.
“The open and conversational tone makes for an approachable, friendly and above all transparent agency, with a twist of humour” added Ramsay. This humour is best typified within the continuation sheets which are entitled ‘and there’s more’ and simply ‘...’. The 6 compliment slips further develop this tongue in cheek style which range from ‘with compliments’, ‘you bring out the best in us’ to ‘new tie? nice’.
The pragmatic business cards highlight the individual characters of the team and introduce the Crombie Red that has replaced the corporate blue of old. As Ramsay said ‘it was really quite revealing how a simple question like what is your favourite red object would reflect the traits of the team’. Items featured include Christian Louboutin heels to Pantone 185 and everything in between.
