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we believe in smart
over just plain clever...

Design is an iterative process and Crombie operates a programme of continuous analysis and evaluation for all projects. This ensures that we achieve “best practice” in all that we do in terms of providing strategic account direction, creativity and creative leadership, project management and production.

By reviewing each stage regularly and carefully we are able to learn what works and what doesn’t. Our clients benefit from our creativity and efficiency forged by this desire to continually improve our service.

In the past 12 months we have introduced a method to maximise our creative talent. Any new brief is discussed with the designer who will take the creative lead on the project. The remaining members of the design team will receive copies of the brief to review. If more than two creative routes are required then an additional route(s) will be produced.

After the initial creative thinking process the designer will discuss ideas with the other designers and project managers. This will allow for development of the creative thinking and enable us to explore more solutions. The designer then develops the creative proposals which will then be critiqued by everyone. Upon approval the project will be developed into a creative proposal book and reviewed by the team.